17 Feb So You’ve Launched Your Website: What Next?
Congratulations on your shiny new website! Now that your site’s fully operational, what should your next steps be? Well, a website without traffic is totally useless. The next step for you is to drive traffic to your site through organic means, or paid methods if you have the budget. Let’s have a look at some of the things you should be doing.
Update your content regularly for SEO
There’s nothing like relevant, interesting and high-quality content when it comes to driving traffic. It’s the best thing you can do in order to improve your ranking on search engines. Write a blog post about current news, or at least put up photos and videos. Updating regularly allows you to have timely information on your site, which sends a signal to visitors that your presence online is active and they should stick around.
And make sure your content is updated for SEO. You can perform a number of SEO methods on your website pages to increase their rank in search engines and get more visitors. In addition to producing content, you should also write concise meta descriptions, for example.
Drive traffic by advertising
Nothing beats organic traffic, but paid search, in addition to social media advertising and display advertising can also be highly effective ways of attracting new visitors to your site. Your paid strategies should be tailored to your goals – what do you want out of advertising? Are you trying to increase conversions or are you focusing on building your brand? It’s important that you think about your goals before going this route.
Promote your website on social media
Social media channels count among the most potent weapons in your arsenal. Use them frequently. Make sure to promote your website on all relevant social media channels. So instead of posting an article or video on Facebook, post it on your blog, and then link to that article on your Facebook. Remember, the goal is to maximize traffic to your website. Use social media smartly; for short and snappy content, use Twitter, for instance.
Regular maintenance
Regular maintenance ensures site security and optimum functionality. It’s essential that you frequently check your website to ensure it functions properly and looks exactly as it is supposed to. After all, any number of things could go wrong with a website, even if no one has been using it. Your code could get broken by modifications in the web browser, or your web host might have updated their servers. Test your website at least once a month to make sure elements, like the shopping cart or contact form, are still working well. If you’ve been observing a decline in the number of conversions, it’s possible that something’s off on your website. Click around and run a few tests. Additionally, keep updating your security measures in order to protect the site against new hacking techniques and security threats.
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