12 Jul 6 Tips for Building a Website for your Non-Profit Organization
Behind every successful non-profit is a fantastic website. For a non-profit organization, a professional impression is key. You need to inspire confidence in your viewers and make them believe in your cause, and you just cannot do that with a shoddy website. Below, you’ll find some tips that are essential when it comes to building a website for your non-profit.
Make sure your website is integrated with your CRM
Data tracking and transferring are essential aspects of handling a non-profit. You’ll be able to perform those functions more easily if you integrate your website with your donor database and CRM, since the data you’ve collected from forms are recorded automatically in the donor profiles. When you’re creating the website, look for a donor database that is able to both generate branded forms, and incorporate them into your website. With integration, you can make your data management process more of a breeze.
Have donor buttons
As a non-profit, you’re probably trying to raise funds for your cause. Make sure to prominently display your donation buttons so that your website visitors can easily find them and submit their contributions. Place the button in the top navigation as well, and make sure to always title it clearly. Make your buttons eye-catching by using colors that stand out.
Even if people do not have the financial resources to make a donation, they will often be willing to advocate for your cause. If you prioritize spreading awareness or volunteer recruitment, have your website ask visitors to sign up for newsletters.
Have a focus on social elements
Social media helps give your non-profit some much-needed exposure. Link your social media channels directly to your website, and add apps like the Facebook Share App to allow visitors to share your content directly on their own timelines. By incorporating social media pages into your website, you can expand your reach and help your supporters engage online with your organization.
Make sure to place your apps in your fixed header so your visitors can always see it.
Add a subscription box
Subscription boxes will pop up on your website’s page as soon as your users go to your site, and request that users subscribe to the email list. This should help boost the subscription rates of your email newsletter, as you create awareness of the option to subscribe and give your users a convenient way to subscribe. With a subscription box, you’ll be able to grow your email list immensely.
Have multiple CTAs
Calls to action (CTA) allow you to develop relationships with supporters of your cause as you help them understand how they can interact and engage with your organization. It’s important to feature multiple CTAs all around your website so you give your donors additional opportunities to engage with them. You also allow non-donating supporters to support you by getting involved with your non-profit. With CTAs, you let your supporters decide how they want to be involved.