29 Mar 5 SEO Mistakes to Avoid
SEO, when used right, can be a potent tool in getting your website to the top in web rankings. However, it’s vital that you take the time to understand how to use SEO right. It’s also important to remember that tricks you used successfully back in 2008 just won’t cut it anymore. SEO has undergone an incredible evolution since its earliest days, and you need to stay on top of new trends. Let’s have a look at some common SEO mistakes that you should avoid in order to make the most of it.
Forgetting all about mobile users
There’s no deadlier sin in this day and age than forgetting the fact that more people access the web on mobile platforms than ever before. No matter what your brand, or who your website targets, your users will likely be using mobile to sift through the content. If you don’t optimize your content to make it mobile friendly, you’re going to be responsible for negative user experiences. Make sure that your content is responsive and mobile friendly, and possibly even created for mobile users.
Misusing metrics or outright forgetting analytics
There’s not much point in using SEO if you neglect to measure its impact on your website. If you neglect analytics or don’t use the right metrics, you’re not really going to be able to improve your efforts either. You need to ensure you use the right metrics to inform both your content and your SEO strategy, as well as use tools like Google Search Console to understand what people are searching for.
Centering content around a keyword
This is a practice that might have seen better results in the earlier days of SEO. You wanted to rank for a specific keyword, so you optimized content around this one word. However, that’s simply not the way to do it anymore, since it creates a staggeringly poor user experience. And from the web rankings perspective, it simply doesn’t work, since search engines have advanced as well. Instead of optimizing content for a keyword, think about keyword topics, and use these to create content that includes a broader variety of relevant search terms.
Not including relevant and helpful internal or external links
Internal links are a key part of keeping people you’ve already attracted to your site engaged. If your audience is interested in what you have to say, they’re looking for more of the content you have to offer, and internal links let them know that you have a lot more to give them. Link to other content on your website wherever you can do so in an organic and natural manner.
Similarly, you should also look to add external links wherever you can, since these provide your users with more relevant and helpful content. External links serve to position you as an authority on a particular topic, as you appear more credible to both users and search engines. Just make sure you only link to reliable and trustworthy sources.
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