02 Feb 3 Reasons Why NOT Keeping a Blog Is Making You Lose Money
If you’ve got a business website but no blog, get working on one right away! Otherwise, you’re simply flushing money down the drain as you lose customers who could have been attracted to your products or services. By not having a blog, you’re essentially letting go of natural, organic traffic. Let’s have a brief look at how blogs help you make money.
Blogs will help drive traffic to your website.
The one thing your website needs more than anything else is traffic. But how does one drive traffic towards their website? Well, you could buy an email list (but that’s not only expensive, it’s also illegal.) You could place paid ads on other sites (still expensive.) The major problem with both of these, however, is that they generate traffic that isn’t organic. So what do you do? That’s right, BLOG. The more blog posts you write, the more opportunity you have to show up in search engines (Google, Bing, Yahoo! etc.), and the more organic traffic you’ll get.
They transform that traffic into leads.
All you have to do is add a call to action in every blog post! These could lead to any content that customers are willing to exchange their information for. Your sales team can then use that information to generate leads!
You get long-term results.
Once you publish a blog post, it gets a few views and leads, yes. But it doesn’t just stop there. Since your blog post is ranking in search engines now, you’ll continue to get views and leads from it for the indefinite future. This means it’s important to make blog posts that rank high in search engines, and you can accomplish this through SEO.
How to use SEO within your blogs
SEO refers to search engine optimization, and in a nutshell, it refers to getting traffic from free and natural search results on search engines. Good SEO content involves the use of effective keywords, phrases that your customers are searching for. Identify those keywords and then naturally integrate them throughout your posts. You should also link to other influencers and websites – not only might the other blogger link back to your site, but compelling research and stats also strengthen your posts. And make sure your posts are scannable as well as relatively long. Search engines prefer in-depth and long blog posts, and these tend to rank higher for the keywords you use.
Here are at least 5 excuses you may have in your head as to why you couldn’t possibly maintain a blog:
- I don’t have time.
- My English skills suck!
- I don’t write well.
- I write well but I know nothing about SEO writing.
- I can’t afford to have someone else write for me.
Here is me easily destroying each of those excuses with one solution.
I will have my SEO blogging team write you a 500-word blog post for FREE!!! If you’re satisfied with the results, I will lock you in at $40 for a 500-word blog post or 15% off for a bulk order of 5 or more posts. Shoot us an email at [email protected] with the details of your request to get started right away! This offer will not be around forever!